Dhiraagu Elite Club+ Launched: Rewards and Discounts from Over 100 Outlets

Dhiraagu has introduced its new loyalty programme, Dhiraagu Elite Club+, which offers valuable benefits and discounts from over 100 outlets to all its mobile customers. The programme was unveiled today at a press conference held at Dhiraagu's main office. During the conference, the significance of the doors displayed by Dhiraagu in Malé, Hulhumalé, and various parts of the country was revealed, symbolising the opportunities and benefits available to every Dhiraagu mobile customer through Elite Club+. Under the new programme, customers will earn points when recharging, paying bills, and availing add-on services. Based on the point system, membership cards will be issued under four tiers: Bronze, Silver, Gold, and Platinum, with higher tiers offering additional discounts and benefits. Accumulated points can be redeemed for extra data, bill discounts, gift cards, and rewards from Elite Club+ partners. Existing members of Dhiraagu's Elite Club will automatically be enrolled in Elite Club+, and other mobile customers can easily participate via the Dhiraagu App and the Elite Club+ banner. Dhiraagu will also give 100 points to all customers as a welcome to the platform. Muhammad Mirshaan Hassan, Director of Brand and Marketing Communications at Dhiraagu, stated that Elite Club was previously a service offered exclusively to customers meeting specific conditions with special invitations, but the door to this service has now opened for all Dhiraagu mobile customers. Our goal is to provide additional completeness and joy to the lives of our partners through the newly introduced Elite Club+, ensuring that every Dhiraagu mobile customer feels the satisfaction of being a Dhiraagu customer, he said.