Dhiraagu unveils Elite Club Plus with tiered rewards for all mobile customers

Dhiraagu has announced the launch of its Elite Club Plus program, opening its benefits to all mobile customers. The announcement was made during a press conference held by the company today, revealing the purpose behind mysterious doors that have appeared in several locations, including the artificial beach in Malé. Speaking at the event, Dhiraagu's Marketing and Communications Executive Suha Ali said that customers will receive numerous benefits with this new initiative. Director of Brand and Marketing Communications Muhammad Mirshan Hassan explained that the previous Elite Club program did not offer all Dhiraagu customers the opportunity to participate, prompting a redesign to make the program accessible to everyone. Under the new scheme, customers can join through the Dhiraagu app and earn points based on their bills. These points can be redeemed for additional data, bill discounts, gift cards, and gifts from Elite Club Plus partners. Membership cards will be issued in four tiers – Bronze, Silver, Gold, and Platinum – with higher tiers offering more discounts and benefits.