Maldives Launches Five-Year National Campaign to Slash Tobacco Consumption

The Maldives has launched a comprehensive five-year national campaign to drastically reduce tobacco use across the archipelago. Unveiled on May 31 at the President’s Office, the initiative seeks to build upon existing legislation to create a healthier, smoke-free future for the nation. Minister of Health, Family and Welfare Geela Ali announced the drive, emphasizing that the campaign is a critical next step following several aggressive policy shifts. Among these is a landmark 'generational ban' that prohibits the sale and use of tobacco products for anyone born after 2007, which took effect on November 1, 2025. The government has also implemented a blanket ban on electronic cigarettes, raised the legal smoking age to 21, increased import duties on tobacco, and mandated graphic health warnings on all packaging. While these regulatory measures provide the framework, Minister Ali stressed that a holistic approach is necessary for lasting change. The new five-year strategy will integrate public awareness drives with specific incentives and concessions designed to help current smokers quit. "Smoking cannot be tackled in a short period," the Minister noted, highlighting that success depends on the combined efforts of the government, the private sector, and the general public. Education will play a pivotal role in the campaign's success. Minister of Education, Higher Education and Skills Development Dr. Ismail Shafeeu stated that all schools will now deliver structured lessons on the health and economic burdens of tobacco. These lessons are intended to reach not only students but their families, ensuring the nation is fully informed of the risks associated with nicotine addiction. To engage the younger generation, Minister of Youth Empowerment, Sports and Fitness Abdulla Rafiu detailed a youth-centric action plan. This includes the appointment of anti-tobacco ambassadors and the use of atoll-based youth networks to disseminate information. By mobilizing community events and advocacy programs, the government aims to insulate Maldivian youth from the tobacco epidemic and promote long-term wellness.