Minister Urges Businesses to Invest in Energy Efficiency to Cut Fuel Costs

Climate Change, Environment and Energy Minister Ali Shareef has called on the private sector to adopt modern energy efficiency solutions to mitigate climate change and reduce the Maldives' heavy reliance on imported fuel. Speaking at the launch of the nationwide "It’s Cool at 25" campaign, Minister Shareef highlighted a critical economic vulnerability: the Maldives spends approximately 10 percent of its national income annually on fuel imports. Because the nation lacks its own fossil fuel resources, global price fluctuations directly impact national security and economic stability. "This is not a challenge the government can address alone," Minister Shareef stated, emphasizing that a collective effort is required from institutions and the wider society to reduce energy waste. He urged businesses specifically to invest in modern technologies that lower emissions and ensure a sustainable environment for future generations. Energy consumption remains deeply integrated into every sector of Maldivian life, from healthcare and education to construction and transport. Since the majority of electricity is generated via imported diesel, the Minister argued that improving energy efficiency is essential for long-term sustainable development. Education Minister Ismail Shafeeu, who attended the launch, underscored the role of schools in fostering an environmentally conscious society. He noted that education must extend beyond the curriculum to instill lifelong habits of responsibility. As part of the initiative, schools will implement measures to reduce electricity consumption and receive guidance on the efficient maintenance of air conditioning systems. The "It’s Cool at 25" campaign encourages households, businesses, and government offices to lower their energy footprint. A key component of the strategy is the "Hakathari" programme, which introduces energy efficiency standards to the Maldives. This system utilizes a star rating for electrical appliances, allowing consumers to easily identify and purchase products that consume less power, thereby reducing overall national demand.