PSM and MINDCo Partner to Drive National 'Digital for All' Literacy Campaign

Public Service Media (PSM) and the Maldives Innovation and Digital Company (MINDCo) have entered into a three-year strategic partnership to spearhead the 'Digital for All' campaign. The agreement, signed by PSM Managing Director Ahmed Shakeeb and MINDCo Managing Director Saeeda Umar, establishes PSM as the exclusive media partner for the initiative. The partnership is a key component of the government’s 'Maldives 2.0' agenda, which seeks to accelerate the nation's digital transformation. Under the terms of the agreement, PSM will leverage its television, radio, and digital platforms to provide extensive news coverage, interviews, and awareness programs designed to bring digital literacy to every community across the archipelago. Scheduled to run from 2026 to 2028, 'Digital for All' focuses on equipping Maldivian residents with the essential skills to navigate digital services and artificial intelligence (AI). The campaign aims to ensure that AI tools are used safely, responsibly, and effectively. MINDCo will provide the necessary technical expertise and educational materials, while PSM will handle the nationwide dissemination of these resources. Managing Director Saeeda Umar emphasized that the campaign will deploy targeted training programs for eight distinct audience groups across various islands and atolls. She noted that PSM's reach is critical in bridging the gap between technical initiatives and the general public. Ahmed Shakeeb highlighted the urgency of the project, stating that digital literacy is fundamental as the Maldives evolves into a more digitized society. He expressed confidence that the collaboration would ensure that every citizen, regardless of their location, becomes familiar with and proficient in using digital tools over the next three years. By combining MINDCo’s technical capabilities with PSM’s vast media network, the partnership aims to democratize access to technology and ensure no community is left behind in the transition to a digital economy.