Visit Maldives Corporation Records Highest Revenue in Eight Years During 2025

Visit Maldives Corporation (VMC) has achieved its highest self-generated revenue in eight years, reporting a total income of USD 2.11 million for 2025. The milestone was announced during the corporation's Annual General Meeting (AGM), where shareholders approved the annual report and audited financial statements for the year ending December 31, 2025. This financial growth was driven by a diversified revenue stream, including membership contributions, publications, and active participation in international roadshows and trade fairs. The performance reflects a broader trend of strengthening stakeholder engagement and commercial diversification within the corporation. The corporation's success mirrored a landmark year for the Maldivian tourism sector. In 2025, the Maldives surpassed two million tourist arrivals, reaching the milestone faster than in any previous year. Total tourism receipts climbed to USD 5.57 billion, marking a 16.4 percent increase over the previous year. VMC attributed these results to aggressive destination marketing, strategic global partnerships, and enhanced digital promotion. These efforts contributed to the Maldives securing the title of 'World's Leading Destination' at the World Travel Awards for the sixth consecutive year, as well as 'World's Leading Green Destination' for the second year running. Board Chairperson Abdulla Ghiyas Riyaz emphasized that the record financial performance is a testament to the collaboration between government institutions, industry stakeholders, and international partners. He noted that the primary goal remains maintaining the Maldives' competitiveness as a premier global destination while delivering sustainable economic value to the country. The year also marked a significant institutional shift. In July 2025, the organization was rebranded from the Maldives Marketing and Public Relations Corporation to Visit Maldives Corporation via Presidential Decree. This change was intended to sharpen the entity's global positioning and strategic direction. To support this growth, VMC executed an extensive operational calendar, including 46 destination campaigns, 16 international trade fair appearances, and 14 familiarization trips. Governance was also strengthened, with the Board expanding from seven to nine directors to better manage the corporation's evolving mandate.